--- title: "South Africa: A passing off judgment" description: "The issue here was whether a shower gel product called CONNIE MEN passed off a long-established brand NIVEA MEN" image: https://spoor.com/wp-content/uploads/2020/05/Africa-generic-2.jpeg canonical: https://spoor.com/ja/south-africa-a-passing-off-judgment/ url: https://spoor.getmd.ai/ja/south-africa-a-passing-off-judgment/.md last_converted: 2026-10-23T04:45:57.970Z --- ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://spoor.com/south-africa-a-passing-off-judgment/#article", "isPartOf": { "@id": "https://spoor.com/south-africa-a-passing-off-judgment/" }, "author": { "name": "Sumeet", "@id": "https://spoor.com/#/schema/person/b862b15400af579440c268b6e9ad367a" }, "headline": "South Africa: A passing off judgment", "datePublished": "2021-04-12T10:18:39+00:00", "dateModified": "2025-01-14T20:09:56+00:00", "mainEntityOfPage": { "@id": "https://spoor.com/south-africa-a-passing-off-judgment/" }, "wordCount": 315, "commentCount": 0, "publisher": { "@id": "https://spoor.com/#organization" }, "image": { "@id": "https://spoor.com/south-africa-a-passing-off-judgment/#primaryimage" }, "thumbnailUrl": "https://spoor.com/wp-content/uploads/2020/05/Africa-generic-2.jpeg", "articleSection": [ "News Article" ], "inLanguage": "ja", "potentialAction": [ { "@type": "CommentAction", "name": "Comment", "target": [ "https://spoor.com/south-africa-a-passing-off-judgment/#respond" ] } ] }, { "@type": "WebPage", "@id": "https://spoor.com/south-africa-a-passing-off-judgment/", "url": "https://spoor.com/south-africa-a-passing-off-judgment/", "name": "South Africa: A passing off judgment - Spoor & Fisher", "isPartOf": { "@id": "https://spoor.com/#website" }, "primaryImageOfPage": { "@id": "https://spoor.com/south-africa-a-passing-off-judgment/#primaryimage" }, "image": { "@id": "https://spoor.com/south-africa-a-passing-off-judgment/#primaryimage" }, "thumbnailUrl": "https://spoor.com/wp-content/uploads/2020/05/Africa-generic-2.jpeg", "datePublished": "2021-04-12T10:18:39+00:00", "dateModified": "2025-01-14T20:09:56+00:00", "description": "The issue here was whether a shower gel product called CONNIE MEN passed off a long-established brand NIVEA MEN", "breadcrumb": { "@id": "https://spoor.com/south-africa-a-passing-off-judgment/#breadcrumb" }, "inLanguage": "ja", "potentialAction": [ { "@type": "ReadAction", "target": [ "https://spoor.com/south-africa-a-passing-off-judgment/" ] } ] }, { "@type": "ImageObject", "inLanguage": "ja", "@id": "https://spoor.com/south-africa-a-passing-off-judgment/#primaryimage", "url": "https://spoor.com/wp-content/uploads/2020/05/Africa-generic-2.jpeg", "contentUrl": "https://spoor.com/wp-content/uploads/2020/05/Africa-generic-2.jpeg", "width": 1400, "height": 250, "caption": "view of three rondavels and the blyde river canyon at sunset in south africa" }, { "@type": "BreadcrumbList", "@id": "https://spoor.com/south-africa-a-passing-off-judgment/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://spoor.com/" }, { "@type": "ListItem", "position": 2, "name": "South Africa: A passing off judgment" } ] }, { "@type": "WebSite", "@id": "https://spoor.com/#website", "url": "https://spoor.com/", "name": "Spoor & Fisher", "description": "", "publisher": { "@id": "https://spoor.com/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://spoor.com/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "ja" }, { "@type": "Organization", "@id": "https://spoor.com/#organization", "name": "Spoor & Fisher", "url": "https://spoor.com/", "logo": { "@type": "ImageObject", "inLanguage": "ja", "@id": "https://spoor.com/#/schema/logo/image/", "url": "https://spoor.com/wp-content/uploads/2022/08/200210-SP-Logo_RGB-01-screen-scaled.jpg", "contentUrl": "https://spoor.com/wp-content/uploads/2022/08/200210-SP-Logo_RGB-01-screen-scaled.jpg", "width": 2560, "height": 813, "caption": "Spoor & Fisher" }, "image": { "@id": "https://spoor.com/#/schema/logo/image/" }, "sameAs": [ "https://www.facebook.com/spoorfisher/", "https://x.com/spoorfisher" ] }, { "@type": "Person", "@id": "https://spoor.com/#/schema/person/b862b15400af579440c268b6e9ad367a", "name": "Sumeet", "image": { "@type": "ImageObject", "inLanguage": "ja", "@id": "https://secure.gravatar.com/avatar/eb6b48092143cab16546cbe2b3ded9b003633f8b8473b8ca4b20ce18e25807e6?s=96&d=mm&r=g", "url": "https://secure.gravatar.com/avatar/eb6b48092143cab16546cbe2b3ded9b003633f8b8473b8ca4b20ce18e25807e6?s=96&d=mm&r=g", "contentUrl": "https://secure.gravatar.com/avatar/eb6b48092143cab16546cbe2b3ded9b003633f8b8473b8ca4b20ce18e25807e6?s=96&d=mm&r=g", "caption": "Sumeet" } } ] } ``` [家](https://spoor.com) › [ナレッジセンター](https://spoor.com/knowledge-centre/) › [最新のニュースと洞察/](https://spoor.com/ja/knowledge-centre/latest-news-and-insights/) › 南アフリカ：詐称通用判決 # 南アフリカ：詐称通用判決 Sumeet - 1242021年月 南アフリカ最高控訴裁判所（SCA）は、最近、詐称通用事件で判決を下しました– *Koni Multinational Brands（Pty）Ltd v Beiersdorf AG（553/19）（2020）ZASCA 24、* 2021年3月19日ここでの問題は、CONNIEMENというシャワージェル製品が老舗ブランドのNIVEAMENを引き継いだかどうかでした。類似点はすべてパッケージに含まれており、どちらも次の特徴があります。 - 青、白、銀の色の組み合わせで、青いベースと銀の蓋が付いた細長い長方形のボトルの形をしています。 - ウェーブスタイルのレーベル。 - 銀色の輪郭を持つ青い背景に白いフォントの商標。 - 明るい緑色のレタリングの使用。 詐称通用を証明するために、原告はそのマークが評判を持っていることを立証する必要があります。これは、NIVEAブランドが長年南アフリカに存在し、50%の市場シェアを持っているバイヤスドルフにとって簡単であることが証明されました。過半数（5人の裁判官のうち4人）は、詐称通用があったことを見つけるのに問題はありませんでした。 しかし、この事件で珍しいのは、1人の裁判官から非常に長く非常に強力な異議申し立てがあったことです。 Makgoka裁判官は、以下の問題に集中しました。 - ニベアブランドの使用法は長年にわたって非常に一貫性がなく、多くの異なる色の組み合わせが使用されてきたという事実。 - ニベアvコニーという両社のブランド名が大きく異なっていたという事実。 裁判官は次のように述べた。* 特に不注意な購入者が必要です」* 製品を混乱させるために、 *'コニシャワージェルにはっきりと目立つように表示されたCONNIE商標を完全に無視する必要があります*。」 異議を唱える判決は、商標権者は、詐称通用という困難な行動に頼るのではなく、（ワードマークに加えて）ラベル全体を登録することをお勧めします。