---
title: "South Africa: an Important Trade Mark Decision for Clearvu"
description: "The court said that the conduct will only be unlawful if the company that bids for the trade mark deliberately confuses the public"
image: https://spoor.com/wp-content/uploads/2020/07/Cape-Town.jpeg
canonical: https://spoor.com/ja/south-africa-an-important-trade-mark-decision-for-clearvu/
url: https://spoor.getmd.ai/ja/south-africa-an-important-trade-mark-decision-for-clearvu/.md
last_converted: 2026-09-22T22:20:49.497Z
---

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Article",
      "@id": "https://spoor.com/south-africa-an-important-trade-mark-decision-for-clearvu/#article",
      "isPartOf": {
        "@id": "https://spoor.com/south-africa-an-important-trade-mark-decision-for-clearvu/"
      },
      "author": {
        "name": "Spoor &amp; Fisher",
        "@id": "https://spoor.com/#/schema/person/7dad7b9bcdd00617832fbe66d90d9c29"
      },
      "headline": "South Africa: an Important Trade Mark Decision for Clearvu",
      "datePublished": "2018-03-14T05:43:55+00:00",
      "dateModified": "2022-11-29T12:51:01+00:00",
      "mainEntityOfPage": {
        "@id": "https://spoor.com/south-africa-an-important-trade-mark-decision-for-clearvu/"
      },
      "wordCount": 332,
      "commentCount": 0,
      "publisher": {
        "@id": "https://spoor.com/#organization"
      },
      "image": {
        "@id": "https://spoor.com/south-africa-an-important-trade-mark-decision-for-clearvu/#primaryimage"
      },
      "thumbnailUrl": "https://spoor.com/wp-content/uploads/2020/07/Cape-Town.jpeg",
      "articleSection": [
        "News Article"
      ],
      "inLanguage": "ja",
      "potentialAction": [
        {
          "@type": "CommentAction",
          "name": "Comment",
          "target": [
            "https://spoor.com/south-africa-an-important-trade-mark-decision-for-clearvu/#respond"
          ]
        }
      ]
    },
    {
      "@type": "WebPage",
      "@id": "https://spoor.com/south-africa-an-important-trade-mark-decision-for-clearvu/",
      "url": "https://spoor.com/south-africa-an-important-trade-mark-decision-for-clearvu/",
      "name": "South Africa: an Important Trade Mark Decision for Clearvu",
      "isPartOf": {
        "@id": "https://spoor.com/#website"
      },
      "primaryImageOfPage": {
        "@id": "https://spoor.com/south-africa-an-important-trade-mark-decision-for-clearvu/#primaryimage"
      },
      "image": {
        "@id": "https://spoor.com/south-africa-an-important-trade-mark-decision-for-clearvu/#primaryimage"
      },
      "thumbnailUrl": "https://spoor.com/wp-content/uploads/2020/07/Cape-Town.jpeg",
      "datePublished": "2018-03-14T05:43:55+00:00",
      "dateModified": "2022-11-29T12:51:01+00:00",
      "description": "The court said that the conduct will only be unlawful if the company that bids for the trade mark deliberately confuses the public",
      "breadcrumb": {
        "@id": "https://spoor.com/south-africa-an-important-trade-mark-decision-for-clearvu/#breadcrumb"
      },
      "inLanguage": "ja",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://spoor.com/south-africa-an-important-trade-mark-decision-for-clearvu/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "ja",
      "@id": "https://spoor.com/south-africa-an-important-trade-mark-decision-for-clearvu/#primaryimage",
      "url": "https://spoor.com/wp-content/uploads/2020/07/Cape-Town.jpeg",
      "contentUrl": "https://spoor.com/wp-content/uploads/2020/07/Cape-Town.jpeg",
      "width": 1400,
      "height": 250,
      "caption": "Beautiful view of Table Mountain in Cape Town from Signal Hill and some light streeks from cars."
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://spoor.com/south-africa-an-important-trade-mark-decision-for-clearvu/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://spoor.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "South Africa: an Important Trade Mark Decision for Clearvu"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://spoor.com/#website",
      "url": "https://spoor.com/",
      "name": "Spoor & Fisher",
      "description": "",
      "publisher": {
        "@id": "https://spoor.com/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://spoor.com/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "ja"
    },
    {
      "@type": "Organization",
      "@id": "https://spoor.com/#organization",
      "name": "Spoor & Fisher",
      "url": "https://spoor.com/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "ja",
        "@id": "https://spoor.com/#/schema/logo/image/",
        "url": "https://spoor.com/wp-content/uploads/2022/08/200210-SP-Logo_RGB-01-screen-scaled.jpg",
        "contentUrl": "https://spoor.com/wp-content/uploads/2022/08/200210-SP-Logo_RGB-01-screen-scaled.jpg",
        "width": 2560,
        "height": 813,
        "caption": "Spoor & Fisher"
      },
      "image": {
        "@id": "https://spoor.com/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/spoorfisher/",
        "https://x.com/spoorfisher"
      ]
    },
    {
      "@type": "Person",
      "@id": "https://spoor.com/#/schema/person/7dad7b9bcdd00617832fbe66d90d9c29",
      "name": "Spoor &amp; Fisher",
      "image": {
        "@type": "ImageObject",
        "inLanguage": "ja",
        "@id": "https://secure.gravatar.com/avatar/c4170b7e7d52e6175f9816363d8719ca0de7acdec5fead0211250412726afcf9?s=96&d=mm&r=g",
        "url": "https://secure.gravatar.com/avatar/c4170b7e7d52e6175f9816363d8719ca0de7acdec5fead0211250412726afcf9?s=96&d=mm&r=g",
        "contentUrl": "https://secure.gravatar.com/avatar/c4170b7e7d52e6175f9816363d8719ca0de7acdec5fead0211250412726afcf9?s=96&d=mm&r=g",
        "caption": "Spoor &amp; Fisher"
      }
    }
  ]
}
```

[家](https://spoor.com)
› [ナレッジセンター](https://spoor.com/knowledge-centre/)
›
[法的な更新/](https://spoor.com/ja/knowledge-centre/legal-updates/)

›
南アフリカ：Clearvuの重要な商標決定

# 南アフリカ：Clearvuの重要な商標決定

Spoor＆Fisher
- 14 2018年3月3日

### 数年前の重要な判決（いわゆるClearvuの決定）で、南アフリカ最高裁判所（SCA）は、アドワーズ広告として競合他社の商標に入札する企業は、必ずしも違法な競争または商標権の侵害。

裁判所は、商標に入札する会社が、その商品またはサービスが商標の所有者に関連していると国民を故意に信じ込ませた場合にのみ、その行為は違法になると述べた。

しかし、この訴訟では解決する必要のあるさらなる問題があり、これは現在SCAによって決定されています。セキュリティフェンシングに関してClearvuの商標を登録する申請に対して提出された異議申し立ての一環として、SCAは、登録に対してどのような承認または免責事項を課すべきかを決定する必要がありました。

これにより、SCAは免責事項およびその他の承認の問題を詳細に調査する必要がありました。商標Clearvuが「クリアビュー」という用語（セキュリティフェンシングのコンテキストに明らかに関連する用語）の音声的同等物であるという点に対処して、SCAは次のように述べています。 *「非特徴的な単語の音声的同等物はそれ自体が非特徴的であり、その単語自体が放棄されるべきものである場合、その音声的同等物もまた放棄されるべきであるということになるように思われる。」*

したがって、SCAは、単語の排他的使用に対する権利の免責事項は* 'クリア' *と '*見る'* たとえその言葉が適切であるとしても *'見る' *実際には商標には含まれていません。さらに、SCAは、登録によって他の人が通常の言葉の説明的な使用を妨げないという趣旨の承認を感じました。* 'クリアな視界'* と *'見る' *また適切でした。

### 免責事項やその他の承認に関する法学はほとんどないため、この判断は重要であると見なされています。