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SOUTH AFRICA: Judge Rules in Case Concerning the Use of Non-Traditional Shoe Sole Pattern Trade Marks

# SOUTH AFRICA: Judge Rules in Case Concerning the Use of Non-Traditional Shoe Sole Pattern Trade Marks

キム・ピーターセン
- 9 2019年7月

The High Court of South Africa, Kwazulu-Natal Division, Pietermaritzburg, on March 18, 2019, was called upon to decide if there was infringement in a case concerning the use of non-traditional shoe sole pattern trade marks.

Judge Trevor Gorven had to decide whether a shoe sole pattern of Novita Shoes CC (known as the retailer, Jet) so nearly resembled registered trade marks of Bata Brands SARL (Bata), as to be likely to deceive or cause confusion. Bata owned registrations covering footwear for a similar shoe sole pattern.

ゴーベン裁判官は、問題の靴底で非常によく似た方法でグループ化されたラインの支配的な一般的な印象に消費者が打たれる可能性など、多くの要因の結果として、ジェットの靴底パターンは可能性が高いと判断しました混乱を引き起こしたり、だましている。さらに、ゴーベン裁判官は、適切に実施された調査が実際の混乱または欺瞞の証拠として許容されることをあまり詳しく説明せずに保持しました。

While survey evidence has in the past been held to carry significant probative value in determining whether a trade mark is “well known,” until this case, survey evidence to show deception or confusion has been held to carry less probative value. This position differs in the United States, where likelihood of confusion surveys are prevalent.

Judge Gorven further held that Jet’s express acknowledgment that the purpose of its design was to distinguish its sole from the registrations, contributed towards a finding that Jet used its sole as a trade mark. This finding was made despite the fact that Jet submitted arguments that it was not using its soles as trade marks.

This finding of trade mark use may be juxtaposed with another South African decision, *LubbeNOなどv。MillenniumStyle（Pty）Ltdなど*、ケースNo. 69/06では、靴底のパターンは通常、消費者によって装飾用と見なされ、ソース識別子と見なされることはめったにないとされていました。

Based on past decisions, applicants and proprietors of shoe sole pattern trade marks have often had to contend with the question of whether a shoe sole pattern functions as a trade mark denoting origin and, if so, whether consumers rely on it as such. In this context, it could also be asked whether Jet could have avoided a finding of trade mark infringement had it challenged Bata’s registrations on the basis that they did not function as trade marks but as mere ornamentation.

*この記事は、INTA Bulletin Law＆Practice – Middle East and AfricaSubcommitteeに最初に掲載されました。*