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Listen: The IP Zone: An Introduction to Trade Mark Law

# Listen: The IP Zone: An Introduction to Trade Mark Law

John McKnight
- 23 August 2024
[IP](https://spoor.com/tag/ip/), [IP Law](https://spoor.com/tag/ip-law/), [Trade Marks](https://spoor.com/tag/trade-marks/),

The IP Zone is a monthly feature on Zone Radio, presented by Spoor & Fisher partner and legal Professor, [Professor John McKnight](https://spoor.com/our-people/prof-john-mcknight/) . The feature highlights the importance of protecting intellectual property for businesses of all sizes. Effective IP management transforms IP into valuable assets, revealing unexpected aspects of protection and utilization within a brand’s IP portfolio.

In this month’s feature, senior associate, [Salomé Le Roux](https://spoor.com/our-people/salome-le-roux/) joined the conversation to discuss everything trade marks.

## Listen here: