--- title: "Sports, Creative, Entertainment, Hospitality & Media" description: "Our professionals serve the sports, creative, entertainment, hospitality and media industries with a range of IP services." image: https://spoor.com/wp-content/uploads/2021/03/Sports-Creative-Entertainment-Hospitality-and-Media-1.jpg canonical: https://spoor.com/sector/sports-creative-entertainment-hospitality-media/ url: https://spoor.getmd.ai/sector/sports-creative-entertainment-hospitality-media/.md last_converted: 2026-04-26T14:08:48.985Z --- [Home](https://spoor.com)›[Sectors](https://spoor.com/sectors/)›Sports, Creative, Entertainment, Hospitality & Media # Sports, Creative, Entertainment, Hospitality & Media The sports, creative, entertainment, hospitality and media industries are home to a variety of players with a range of intersecting interests. No matter their differences, however, all are similarly characterised by innovation and creativity – and therefore, by intellectual property (IP) matters. In addition, all are finding themselves fuelled by new trends and technologies. These drive opportunity and have potential for growth, but they do come with their own challenges. In Africa in particular this sector is a vital focus area, since it is one of the main foreign exchange earners and key exports components, with great importance for both social and economic transformation. At Spoor & Fisher, we have professionals who service the sports, creative, entertainment, hospitality and media industries. Our clients include local and international sports associations; talent agencies; broadcasting corporations; collecting societies; artists and celebrities; major hotel, restaurant, food and beverage groups; and the organisers of lifestyle, entertainment and fashion events. Bearing in mind the significance of brand protection in these industries, we serve clients in these industries with the registration (e.g. clearance searches and filing), exploitation (e.g. licensing), enforcement (e.g. high court litigation), and overall portfolio management of trade marks. We also specialise in key related areas, like copyright, image and personality rights, privacy and defamation, and ambush marketing, as well as sponsorship and endorsement deals, music publishing, book publishing, licensing and distribution agreements, and artist’s appearance agreements. ## Meet the Team - All Service Sectors - Consumer, Advertising and Regulatory - Plant Breeders’ Rights - Registered Designs - IP Due Diligence - Patents in Africa - Copyright in Africa - Anti-Counterfeiting in Africa - Commercial IP - Litigation - Trade Marks in Africa - Utility Models - Domain Names - IP Portfolio Management - SMME Support [➔](https://spoor.com/our-people/jennifer-colantoni/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2025/02/Jennifer-Colantoni-290-scaled-e1755174964208.jpg) #### Jennifer Colantoni Director, Spoor & Fisher Jersey [➔](https://spoor.com/our-people/john-foster/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2021/02/John-Foster-2026-1.jpg) #### John Foster Head of Trade Marks, Spoor & Fisher South Africa [➔](https://spoor.com/our-people/mohamed-khader/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2021/02/Mohamed-Khader-Website-Photo-scaled-e1755176157960.jpg) #### Mohamed Khader Partner, Head of Anti-Counterfeiting, Spoor & Fisher South Africa [➔](https://spoor.com/our-people/reinard-kruger/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2021/02/Reinard-Kruuger-Partner-683x1024-1-e1755176359339.jpg) #### Reinard Krüger Partner, Spoor & Fisher South Africa [➔](https://spoor.com/our-people/duncan-maguire/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2025/02/Duncan-Maguire-204-scaled-e1755177163861.jpg) #### Duncan Maguire Director, Spoor & Fisher Jersey [➔](https://spoor.com/our-people/paul-ramara/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2021/02/Paul-Ramara-Partner-scaled-e1755179741460.jpg) #### Paul Ramara Partner, Spoor & Fisher South Africa [➔](https://spoor.com/our-people/megan-reimers/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2021/02/Megan-Reimers-3.jpg) #### Megan Reimers Partner, Spoor & Fisher South Africa [➔](https://spoor.com/our-people/jeremy-speres/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2021/02/Jeremy-Speres-Partner-1-e1755180626199.jpg) #### Jeremy Speres Partner, Spoor & Fisher South Africa [➔](https://spoor.com/our-people/marco-van-der-merwe/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2021/02/Marco-van-der-Merwe-Partner-scaled-e1755180845298.jpg) #### Marco van der Merwe Partner, Spoor & Fisher South Africa [➔](https://spoor.com/our-people/eben-van-wyk/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2021/02/Eben-Van-Wyk-2026-crop.jpg) #### Eben van Wyk Partner, Spoor & Fisher South Africa [➔](https://spoor.com/our-people/charles-webster/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2021/02/Charles-Webster.jpg) #### Charles Webster Consultant, Spoor & Fisher South Africa [➔](https://spoor.com/our-people/jonathan-whittaker/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2021/02/Jonathan-Whittaker-Partner-Chairperson-of-the-Partnership-scaled-e1755519226602.jpg) #### Jonathan Whittaker Chairperson of, Spoor & Fisher South Africa [➔](https://spoor.com/our-people/jarred-west/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2021/02/Jarred-West-scaled-e1755519139373.jpg) #### Jarred West Partner, Spoor & Fisher South Africa [➔](https://spoor.com/our-people/karien-postma/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2021/02/Karien-Postma-2025-crop-scaled-e1755513911250.jpg) #### Karien Postma Partner, Spoor & Fisher South Africa [➔](https://spoor.com/our-people/merlene-engelbrecht/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2021/02/GY6A2028-scaled-e1755680577177.jpg) #### Merlene Engelbrecht Senior Associate, Spoor & Fisher South Africa [➔](https://spoor.com/our-people/nola-pontes/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2021/02/Nola-Pontes-e1755779524648.jpg) #### Nola Pontes Associate, Spoor & Fisher Jersey [➔](https://spoor.com/our-people/chris-smith/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2025/02/Chris-Smith-174-scaled-e1755520084312.jpg) #### Chris Smith Associate, Spoor & Fisher Jersey [➔](https://spoor.com/our-people/kaajal-nagindas/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2021/02/Kaajal-Nagindas-1-e1755178544900.jpg) #### Kaajal Nagindas Partner, Spoor & Fisher South Africa [➔](https://spoor.com/our-people/russell-norton/) ![Spoor and Fisher Team - Sports, Creative, Entertainment, Hospitality & Media](https://spoor.com/wp-content/uploads/2021/02/Russell-Norton-scaled-e1755785956611.jpg) #### Russell Norton Consultant, Spoor & Fisher South Africa