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Spoor 和 Fisher 警告说，圣诞节也是造假者的欢乐时光

# Spoor 和 Fisher 警告说，圣诞节也是造假者的欢乐时光

斯普尔和费舍尔
- 18 12 月 2019

### 现代购物者保留了一个原始特征——狩猎和狩猎季节每年都会在黑色星期五临近圣诞节时加快步伐。

在安全郊区的室内环境中，购物者跟随销售的气味并寻找优惠和折扣。一些进化的人，选择方便而不是人群，已经转移到他们不知道的在线领域，潜伏着新的危险。

Internet 的全球普遍性和相对匿名性使得任何人都可以随时出售几乎任何东西。作为万维网的掠夺者，造假者非常清楚这一点，并且越来越多地利用电子商务提供的无限机会。

领先的国际知识产权律师事务所 Spoor & Fisher 警告，在线购买时请谨慎结账。

对于很多手头拮据的消费者来说，网上零售商的大幅折扣是因祸得福，但这些产品可能对用户的健康和安全构成严重威胁。此外，大多数人没有意识到，当他们购买假冒产品时，他们可能是在支持有组织犯罪集团 (OCS)，并且在大多数情况下，还间接支持童工和强迫劳动。

*“对 OCS 来说，假冒已经变得非常有吸引力，在其他非洲国家，它不会受到太多审查，也不会受到严厉处罚。由于当局专注于毒品和武器贸易，造假者相对默默无闻，*”说 [保罗·拉马拉](https://spoor.com/our-people/paul-ramara/)，合作伙伴，Spoor & Fisher。

在线市场呈现出两位数的巨大增长，从那时起，假冒伪劣产品一直在顺风顺水。市场研究公司欧睿国际预计，到 2021 年，电子商务将成为全球最大的零售渠道，占零售总额的 14%。

造假者正在利用网上购物时无法触摸、感觉和检查产品这一事实，这是许多买家在检查质量时的倾向。在没有检查实物产品的情况下，买家只能根据他们在屏幕上看到的内容做出购买决定。这就是电子商务盔甲的缝隙。

一些销售假冒产品的网站非常复杂，以至于很难发现它们是骗局。造假者也在利用移动技术，开发应用程序以吸引新市场。用户不太可能质疑应用程序的合法性，尤其是当它出现在官方应用程序商店时。此外，他们还提升了营销策略并使用了高级技术，例如付费搜索广告、搜索引擎优化、未经请求的电子邮件或在域名中使用品牌术语。

在线市场可能是潜在欺诈的一个明显来源，但社交媒体的日益流行也推动了 Instagram 等平台上假冒时装的销售增长。

根据 Ghost Data 的数据，Instagram 上近 20% 的所有关于时尚产品的帖子都是假冒产品。该研究确定了 50,000 多个推广和销售假冒产品的账户，自 2016 年研究以来增加了 171%。这些假冒时尚账户主要专注于打击奢侈时尚，非常活跃——他们在 Instagram 上累计添加了超过 6500 万个帖子，他们的活动平均每月约 160 万个 Instagram 故事。

*“随着假期的临近，消费者在最后一刻上网购买假冒产品的可能性会成倍增加，*”拉马拉说。

*“学习如何识别销售假冒商品的诈骗网站对于保护自己和周围的人免受这种日益严重的威胁至关重要。”*

这些提示应该有助于减少您被骗购买假冒产品的机会：

- 网站是正版的吗？ – 与零售店一样，买家也有最喜欢的电子商务网站。一开始就花时间检查联系电话是否真实、地址是否真实以及他们是否有专门的电子邮件地址来处理查询。继续并测试它。

- 阅读社交媒体上有关公司如何处理投诉以及是否做出回应的反馈。这样你就可以从别人的错误中学习。

- 尝试访问商店以查看您打算购买的产品，例如鞋子。通过这种方式，您将知道徽标的放置位置、针脚等，更精细的细节将立即作为在线购买时的视觉辅助工具。

- 标签和标志——拼错的品牌名称、抄袭不当的标志都是赠品。

- 如果您从 Instagram 订购的产品被证明是假冒产品，请与 IG 分享详细信息，并要求调查违规广告商。

- 最后，经验法则适用，如果报价好得令人难以置信，它可能是。

*“假冒产品曾经可以立即被识别出来，但随着时间的推移，它变得非常复杂，以至于许多消费者最终以与正品几乎相同的价格购买了假冒产品，”* Ramara 总结道。

*本文首发于星报。*