--- title: "Kenya: Well" description: "In a recent Kenyan Registry ruling known as Joton the Registrar said that when it comes to well-known marks three basic steps are required" image: https://spoor.com/wp-content/uploads/2019/08/Kenya-1.jpeg canonical: https://spoor.com/zh/kenya-well-known-marks/ url: https://spoor.getmd.ai/zh/kenya-well-known-marks/.md last_converted: 2026-07-27T07:35:50.074Z --- ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://spoor.com/kenya-well-known-marks/#article", "isPartOf": { "@id": "https://spoor.com/kenya-well-known-marks/" }, "author": { "name": "Spoor & Fisher", "@id": "https://spoor.com/#/schema/person/7dad7b9bcdd00617832fbe66d90d9c29" }, "headline": "Kenya: Well-Known Marks", "datePublished": "2019-08-30T11:47:47+00:00", "dateModified": "2025-01-14T06:55:25+00:00", "mainEntityOfPage": { "@id": "https://spoor.com/kenya-well-known-marks/" }, "wordCount": 256, "commentCount": 0, "publisher": { "@id": "https://spoor.com/#organization" }, "image": { "@id": "https://spoor.com/kenya-well-known-marks/#primaryimage" }, "thumbnailUrl": "https://spoor.com/wp-content/uploads/2019/08/Kenya-1.jpeg", "articleSection": [ "News Article" ], "inLanguage": "zh-Hans", "potentialAction": [ { "@type": "CommentAction", "name": "Comment", "target": [ "https://spoor.com/kenya-well-known-marks/#respond" ] } ] }, { "@type": "WebPage", "@id": "https://spoor.com/kenya-well-known-marks/", "url": "https://spoor.com/kenya-well-known-marks/", "name": "Kenya: Well-Known Marks - 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30 8 月 2019 ### 在肯尼亚，驰名商标问题长期以来一直是一个棘手的问题。肯尼亚法院此前裁定，索尼在肯尼亚并不是一个知名品牌——这一决定令许多人感到惊讶。 在这种情况下，法院采用了非常严格的测试。例如，法官认为，通过赞助重大国际体育赛事而获得的名声或声誉需要证明肯尼亚人民确实看过这些赛事。 在肯尼亚登记处最近的一项裁决中，该裁决被称为 **乔顿** 注册官表示，涉及驰名商标需要三个基本步骤： - 确定对与商标相关的商品或服务感兴趣的人群 - 确定该商标在当地司法管辖区是否为在他国设有基地的企业的商标而闻名 - 确定那些拥有必要知识的人是否代表了所选宇宙的相当数量 在确定人口的相关部门方面，登记处表示应适用世界知识产权组织（WIPO）的联合建议。换言之，需要考虑以下因素： - 商标适用的商品或服务类型的实际和/或潜在消费者 - 涉及商标适用的商品或服务类型的分销渠道的人 - 处理商标适用的商品和/或服务类型的商界 [联系我们](mailto:info@spoor.co.uk) 了解更多信息。