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SA 品牌获得正确的知识产权：Bathu Shoes

# SA 品牌获得正确的知识产权：Bathu Shoes

苏梅特
- 31 3 月 2021

## Bathu 鞋获得其知识产权 (IP) 权利

Bathu 是一个自豪的南非运动鞋品牌，其起源于 2015 年，它不仅正在采取正确的举措成为家喻户晓的品牌，而且还在采取所有正确的步骤来建立持久的遗产。这是如何 [巴都](https://www.bathu.co.za/) 鞋类正在获得其知识产权 (IP) 权利，并在此过程中建立具有持续潜力的可持续和财务上可行的业务。

### 从商标保护开始

在任何品牌或企业的创建阶段，保护您的知识产权很重要，首先要考虑您打算将哪些商标商业化并采取措施保护它们。在南非申请商标之前，审慎地检查商标注册簿中可能对您的商标的注册或使用构成障碍的在先商标。此外，最好指示商标代理人代表您进行此类搜索。

一旦您对您的商标可能会继续注册感到满意，请继续提交申请——因为您越早这样做越好。商标一经注册，有效期为10年。 Bathu 的创始人 Theo Baloyi 已经以他的贸易公司 Bathu Swag (Pty) Ltd 的名义在南非申请了 10 多个与 Bathu 相关的商标。因此， Bathu Swag 有权阻止第三方在南非使用与鞋子（和相关商品）相关的 BATHU 商标，以及使用容易混淆的相似商标，如 Batu。结果？ Baloyi 能够通过销售鞋子和将 Bathu 品牌商业化来赚钱，这产生了可持续性，是一种保护排他性的方法。

### 专利、外观设计等知识产权保护

除了商标保护，您还应该考虑专利、设计和其他知识产权保护（如版权）是否可能。简而言之，虽然专利保护发明（换言之，工艺或产品的基本原理），但注册设计保护制造物品的物理形式（本质上是外观）。关键是您应该对您的发明或设计保密，以避免破坏其新颖性，并且鉴于该法律领域的复杂性，您应该咨询律师以获取其余信息。

就版权保护而言，南非法律为作者提供自动版权保护，例如，如果该作者独立创作了原创艺术作品（例如徽标）。无需注册，版权所有者可以节省资金以打击侵权者。在 Bathu 的上下文中，下面描述的流行标志可以通过版权保护来保护，在这种情况下，在任何情况下复制它都将构成侵犯版权。

### 打造在线形象

在线销售和在线形象被认为是大多数成功秘诀的关键要素。一旦您的传统 IP 受到保护，请为您的主要商标保护社交媒体帐户。这不仅可以确保您拥有可以用来发展业务的在线形象，还有助于防止第三方在线冒充品牌。 Bathu 可以说通过创建一个运动鞋品牌吸引了消费者的注意力，该品牌打勾了西方运动鞋品牌的所有复选框，同时呈现了以非洲为中心的叙事。

这种说法是通过在线营销大力推动的，消费者在一些主要的社交媒体平台上与 Bathu 或 Baloyi 互动——总共有 870,000 多名追随者。这转化为 Bathu Swag 在线市场的销售，同时进入其实体店，其中在南非有超过 15 家。

Bathu 的故事不仅仅是运动鞋的故事。这是一个关于 IP 分类的非洲企业的故事。

*本文首次发表于《非洲零售》。*