--- title: "South Africa: A passing off judgment" description: "The issue here was whether a shower gel product called CONNIE MEN passed off a long-established brand NIVEA MEN" image: https://spoor.com/wp-content/uploads/2020/05/Africa-generic-2.jpeg canonical: https://spoor.com/zh/south-africa-a-passing-off-judgment/ url: https://spoor.getmd.ai/zh/south-africa-a-passing-off-judgment/.md last_converted: 2026-10-23T04:11:10.038Z --- ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://spoor.com/south-africa-a-passing-off-judgment/#article", "isPartOf": { "@id": "https://spoor.com/south-africa-a-passing-off-judgment/" }, "author": { "name": "Sumeet", "@id": "https://spoor.com/#/schema/person/b862b15400af579440c268b6e9ad367a" }, "headline": "South Africa: A passing off judgment", "datePublished": "2021-04-12T10:18:39+00:00", "dateModified": "2025-01-14T20:09:56+00:00", "mainEntityOfPage": { "@id": "https://spoor.com/south-africa-a-passing-off-judgment/" }, "wordCount": 315, "commentCount": 0, "publisher": { "@id": "https://spoor.com/#organization" }, "image": { "@id": "https://spoor.com/south-africa-a-passing-off-judgment/#primaryimage" }, "thumbnailUrl": "https://spoor.com/wp-content/uploads/2020/05/Africa-generic-2.jpeg", "articleSection": [ "News Article" ], "inLanguage": "zh-Hans", "potentialAction": [ { "@type": "CommentAction", "name": "Comment", "target": [ "https://spoor.com/south-africa-a-passing-off-judgment/#respond" ] } ] }, { "@type": "WebPage", "@id": "https://spoor.com/south-africa-a-passing-off-judgment/", "url": "https://spoor.com/south-africa-a-passing-off-judgment/", "name": "South Africa: A passing off judgment - 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12 4 月 2021 南非最高上诉法院（SCA）近日就一起假冒案件作出判决—— *Koni Multinational Brands (Pty) Ltd v Beiersdorf AG (553/19) (2020) ZASCA 24,* 2021 年 3 月 19 日。这里的问题是一种名为 CONNIE MEN 的沐浴露产品是否冒充了老牌 NIVEA MEN。相似之处都在包装上，两者都有： - 蓝色、白色和银色的颜色组合，呈细长矩形瓶身，蓝色底座和银色盖子。 - 波浪式标签。 - 蓝色背景上的白色字体商标，带有银色轮廓。 - 使用亮绿色字体。 为了证明假冒，原告必须证明其商标具有声誉。事实证明，这对拜尔斯道夫来说很容易，因为其 NIVEA 品牌已经在南非多年，并且该品牌拥有 50% 的市场份额。大多数（五名法官中的四名）毫不费力地发现存在假冒行为。 然而，此案的不同寻常之处在于，一名法官做出了非常长且非常有力的异议判决。马戈卡法官集中处理以下问题： - 事实上，多年来 NIVEA 品牌的使用一直非常不一致，使用了许多不同的颜色组合。 - 事实上，双方使用的品牌名称非常不同——NIVEA v CONNIE。 法官评论说，“它* 会采取一个特别粗心的购买者'* 混淆产品，谁会 *'必须完全忽略在 Koni 沐浴露上如此清晰突出地显示的 CONNIE 商标*.' 反对判决提醒商标所有人注册整个标签（除了文字商标），而不是依赖于假冒的艰难行动。