---
title: "Use of a Registered Trade Mark, A Look at the Repercussions"
description: "What are the repercussions for trade mark owners who do not change their trade marks completely? Read more!"
image: https://spoor.com/wp-content/uploads/2020/07/Trade-Marks-3.jpg
canonical: https://spoor.com/zh/use-of-a-registered-trade-mark-a-closer-look-at-the-repercussions/
url: https://spoor.getmd.ai/zh/use-of-a-registered-trade-mark-a-closer-look-at-the-repercussions/.md
last_converted: 2026-10-24T06:16:19.352Z
---

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Article",
      "@id": "https://spoor.com/use-of-a-registered-trade-mark-a-closer-look-at-the-repercussions/#article",
      "isPartOf": {
        "@id": "https://spoor.com/use-of-a-registered-trade-mark-a-closer-look-at-the-repercussions/"
      },
      "author": {
        "name": "Linda Thilivhali",
        "@id": "https://spoor.com/#/schema/person/29b400a5a8a9554715c8d9b7fd1c6f3d"
      },
      "headline": "Use of a Registered Trade Mark, A Closer Look at the Repercussions",
      "datePublished": "2011-06-06T13:12:25+00:00",
      "dateModified": "2022-11-29T09:33:24+00:00",
      "mainEntityOfPage": {
        "@id": "https://spoor.com/use-of-a-registered-trade-mark-a-closer-look-at-the-repercussions/"
      },
      "wordCount": 935,
      "commentCount": 0,
      "publisher": {
        "@id": "https://spoor.com/#organization"
      },
      "image": {
        "@id": "https://spoor.com/use-of-a-registered-trade-mark-a-closer-look-at-the-repercussions/#primaryimage"
      },
      "thumbnailUrl": "https://spoor.com/wp-content/uploads/2020/07/Trade-Marks-3.jpg",
      "articleSection": [
        "News Article"
      ],
      "inLanguage": "zh-Hans",
      "potentialAction": [
        {
          "@type": "CommentAction",
          "name": "Comment",
          "target": [
            "https://spoor.com/use-of-a-registered-trade-mark-a-closer-look-at-the-repercussions/#respond"
          ]
        }
      ]
    },
    {
      "@type": "WebPage",
      "@id": "https://spoor.com/use-of-a-registered-trade-mark-a-closer-look-at-the-repercussions/",
      "url": "https://spoor.com/use-of-a-registered-trade-mark-a-closer-look-at-the-repercussions/",
      "name": "Use of a Registered Trade Mark, A Look at the Repercussions",
      "isPartOf": {
        "@id": "https://spoor.com/#website"
      },
      "primaryImageOfPage": {
        "@id": "https://spoor.com/use-of-a-registered-trade-mark-a-closer-look-at-the-repercussions/#primaryimage"
      },
      "image": {
        "@id": "https://spoor.com/use-of-a-registered-trade-mark-a-closer-look-at-the-repercussions/#primaryimage"
      },
      "thumbnailUrl": "https://spoor.com/wp-content/uploads/2020/07/Trade-Marks-3.jpg",
      "datePublished": "2011-06-06T13:12:25+00:00",
      "dateModified": "2022-11-29T09:33:24+00:00",
      "description": "What are the repercussions for trade mark owners who do not change their trade marks completely? Read more!",
      "breadcrumb": {
        "@id": "https://spoor.com/use-of-a-registered-trade-mark-a-closer-look-at-the-repercussions/#breadcrumb"
      },
      "inLanguage": "zh-Hans",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://spoor.com/use-of-a-registered-trade-mark-a-closer-look-at-the-repercussions/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "zh-Hans",
      "@id": "https://spoor.com/use-of-a-registered-trade-mark-a-closer-look-at-the-repercussions/#primaryimage",
      "url": "https://spoor.com/wp-content/uploads/2020/07/Trade-Marks-3.jpg",
      "contentUrl": "https://spoor.com/wp-content/uploads/2020/07/Trade-Marks-3.jpg",
      "width": 1400,
      "height": 250,
      "caption": "trade mark"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://spoor.com/use-of-a-registered-trade-mark-a-closer-look-at-the-repercussions/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://spoor.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Use of a Registered Trade Mark, A Closer Look at the Repercussions"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://spoor.com/#website",
      "url": "https://spoor.com/",
      "name": "Spoor & Fisher",
      "description": "",
      "publisher": {
        "@id": "https://spoor.com/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://spoor.com/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "zh-Hans"
    },
    {
      "@type": "Organization",
      "@id": "https://spoor.com/#organization",
      "name": "Spoor & Fisher",
      "url": "https://spoor.com/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "zh-Hans",
        "@id": "https://spoor.com/#/schema/logo/image/",
        "url": "https://spoor.com/wp-content/uploads/2022/08/200210-SP-Logo_RGB-01-screen-scaled.jpg",
        "contentUrl": "https://spoor.com/wp-content/uploads/2022/08/200210-SP-Logo_RGB-01-screen-scaled.jpg",
        "width": 2560,
        "height": 813,
        "caption": "Spoor & Fisher"
      },
      "image": {
        "@id": "https://spoor.com/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/spoorfisher/",
        "https://x.com/spoorfisher"
      ]
    },
    {
      "@type": "Person",
      "@id": "https://spoor.com/#/schema/person/29b400a5a8a9554715c8d9b7fd1c6f3d",
      "name": "Linda Thilivhali",
      "image": {
        "@type": "ImageObject",
        "inLanguage": "zh-Hans",
        "@id": "https://secure.gravatar.com/avatar/2c150b07866b07c3e3d859f33755212dd3cd108388a874b32f89808e632e1255?s=96&d=mm&r=g",
        "url": "https://secure.gravatar.com/avatar/2c150b07866b07c3e3d859f33755212dd3cd108388a874b32f89808e632e1255?s=96&d=mm&r=g",
        "contentUrl": "https://secure.gravatar.com/avatar/2c150b07866b07c3e3d859f33755212dd3cd108388a874b32f89808e632e1255?s=96&d=mm&r=g",
        "caption": "Linda Thilivhali"
      }
    }
  ]
}
```

[家](https://spoor.com)
› [知识中心](https://spoor.com/knowledge-centre/)
›
[最新消息和见解/](https://spoor.com/zh/knowledge-centre/latest-news-and-insights/)

›
使用注册商标，仔细看看影响

# 使用注册商标，仔细看看影响

琳达·蒂利瓦利
- 6 6 月 2011

商业中的一切都容易发生变化。业务战略、公司使命和愿景可能会发生变化。商标和口号也会发生变化。商标所有人不彻底改变商标，而只是改变字体或从商标中删除内容，会有什么影响？

根据 1993 年第 194 号《商标法》（“该法”），如果需要证明商标的使用，注册官或法院可以接受对商标的使用，但添加或更改不会对商标的身份产生实质性影响标记（第 31(1) 条）。测试有两个方面：

- 特定标记是否有任何变化？

- 如果是，这些变化是否会对商标的身份产生实质性影响？

南非的一些案例说明了这一原则的应用。* 在 Bernstein Manufacturing Co (1961) (Pvt) Limited v Sherpherdson (1) 1968 (4) SA 386 (T) 一案中，* 该商标已注册，如图 A 所示。

但是，被申请人使用了图 B 中的标记。

### 图一

![Registered Trade Mark, <trp-post-container data-trp-post-id=](https://spoor.com/wp-content/uploads/2021/03/280.jpeg)

### 图B

![Registered Trade Mark, <trp-post-container data-trp-post-id=](https://spoor.com/wp-content/uploads/2021/03/2801.jpeg)

在决定实际使用是否等同于使用注册商标时，法院承认该变更并未对注册商标的身份产生实质性影响。法院在其判决中询问，修改后是否保留了商标的引人注目的特征。法院认定该商标的引人注目的特征确实被保留了，因此，使用图 B 中的商标构成使用图 A 中的商标。

此外，在 *Adcock Ingram Consumer Products Limited v Dhansooklal Jeenabhai Mody t/a Black Magic (1997) 3 All SA 125 (T)*，上诉人根据《商标法》第 34(5) 条申请对其商标进行修订，以便更清晰地描述商标。提交的上诉人商标版本显示在图 C 中，而拟议的修正显示在图 D 中。

### 图C

![Registered Trade Mark, <trp-post-container data-trp-post-id=](https://spoor.com/wp-content/uploads/2021/03/2802.jpeg)

### 图D

![Registered Trade Mark, <trp-post-container data-trp-post-id=](https://spoor.com/wp-content/uploads/2021/03/2803.jpeg)

再次，法院认为该修正案并未对商标的身份产生实质性影响。

此外，在 *United Bank Ltd v Standard Bank of SA Ltd 1991 4 SA 810 (T),* 法院得出结论认为，使用 ACCESSBOND 并未对 ACCESS 商标的身份产生实质性影响，同时牢记 BOND 一词是对抵押债券服务的描述。

上述三项判决是根据之前的 1963 年第 62 号商标法做出的。然而，这两个法案中的规定似乎以相同的方式解释。

一般来说，商标的修改可以通过两种方式实现：

1. 向商标注册处处长（Registrar）提出修改商标的正式申请

2. 仅更改公司广告材料和发票和手册中的商标。

关于商标的正式修改，注册官有权酌情决定是否允许修改。如果申请人对注册官的决定不满意，他可以向高等法院提出上诉。如果高等法院也认为修订会影响商标的身份，商标所有人可能需要提出新的申请。

如果商标所有人仅在未向注册官提出申请的情况下更改其商标，他将面临商标因未使用而被删除的风险。如果商标的使用受到质疑并且商标所有人依赖第 31(1) 条，则他无法保证法院会做出有利于他的裁决。如果法院裁定该商标的逮捕特征未被保留，该商标注册可能会被删除。

商标所有人还必须控制并高度警惕商标的使用方式。使用组合商标（商品名和设备）并不一定等于使用商品名。

在最近的判决中 *Century City Apartments 诉 Century City Property Owners (2009) ZASCA 157,* 法院考虑了使用 CENTURY CITY 字样是否侵犯了设备标志，如下图所示。

![Registered Trade Mark, <trp-post-container data-trp-post-id=](https://spoor.com/wp-content/uploads/2021/03/2804.jpeg)

法院认为，器械标志的价值取决于其视觉冲击力，并且取决于标志的使用方式，器械标志可能不会被口头使用。例如，上述设备标记用于广告和互联网站点。法院基于没有证据表明CENTURY CITY商标被用于听觉的事实得出结论，使用CENTURY CITY不构成对该设备商标的侵权。因此，如果该商标用于电视或广播广告，则判断可能会有所不同。此外，如果商标所有人对该设备标志进行了注册并仅在互联网上使用该标志，则该标志的使用不得被视为使用 CENTURY CITY 字样。

因此，建议在更改商标之前向商标代理人寻求法律建议。一些所有者可能认为他们正在节省成本或可能没有意识到影响，但律师的意见可能对挽救商标大有帮助。正如他们所说，改变是伟大的，但如果商标所有者必须付出失去一个可能价值数百万美元的商标的代价，那也不是什么好事情！

[琳达·蒂利瓦利](mailto:l.thilivhali@spoor.com)

斯普和费舍尔。