--- title: "Intellectual Property strategy is critical for venture capital funding" description: "To understand the importance of IP and how it can benefit your business, you must first understand these unassailable truths." image: https://spoor.com/wp-content/uploads/2021/01/IP-Valuations_IP-Audit-and-Due-Diligence.jpg canonical: https://spoor.com/zh/why-a-clear-intellectual-property-strategy-is-critical-to-securing-venture-capital-funding/ url: https://spoor.getmd.ai/zh/why-a-clear-intellectual-property-strategy-is-critical-to-securing-venture-capital-funding/.md last_converted: 2026-09-21T10:49:28.659Z --- ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://spoor.com/why-a-clear-intellectual-property-strategy-is-critical-to-securing-venture-capital-funding/#article", "isPartOf": { "@id": "https://spoor.com/why-a-clear-intellectual-property-strategy-is-critical-to-securing-venture-capital-funding/" }, "author": { "name": "Sumeet", "@id": "https://spoor.com/#/schema/person/b862b15400af579440c268b6e9ad367a" }, "headline": "Why a clear Intellectual Property strategy is critical to securing venture capital funding", "datePublished": "2021-08-19T14:10:05+00:00", "dateModified": "2022-11-02T13:48:11+00:00", "mainEntityOfPage": { "@id": "https://spoor.com/why-a-clear-intellectual-property-strategy-is-critical-to-securing-venture-capital-funding/" }, "wordCount": 942, "commentCount": 0, "publisher": { "@id": "https://spoor.com/#organization" }, "image": { "@id": "https://spoor.com/why-a-clear-intellectual-property-strategy-is-critical-to-securing-venture-capital-funding/#primaryimage" }, "thumbnailUrl": "https://spoor.com/wp-content/uploads/2021/01/IP-Valuations_IP-Audit-and-Due-Diligence.jpg", "articleSection": [ "News Article" ], "inLanguage": "zh-Hans", "potentialAction": [ { "@type": "CommentAction", "name": "Comment", "target": [ "https://spoor.com/why-a-clear-intellectual-property-strategy-is-critical-to-securing-venture-capital-funding/#respond" ] } ] }, { "@type": "WebPage", "@id": "https://spoor.com/why-a-clear-intellectual-property-strategy-is-critical-to-securing-venture-capital-funding/", "url": "https://spoor.com/why-a-clear-intellectual-property-strategy-is-critical-to-securing-venture-capital-funding/", "name": "Intellectual Property strategy is critical for venture capital funding", "isPartOf": { "@id": "https://spoor.com/#website" }, "primaryImageOfPage": { "@id": "https://spoor.com/why-a-clear-intellectual-property-strategy-is-critical-to-securing-venture-capital-funding/#primaryimage" }, "image": { "@id": "https://spoor.com/why-a-clear-intellectual-property-strategy-is-critical-to-securing-venture-capital-funding/#primaryimage" }, "thumbnailUrl": "https://spoor.com/wp-content/uploads/2021/01/IP-Valuations_IP-Audit-and-Due-Diligence.jpg", "datePublished": "2021-08-19T14:10:05+00:00", "dateModified": "2022-11-02T13:48:11+00:00", "description": "To understand the importance of IP and how it can benefit your business, you must first understand these unassailable truths.", "breadcrumb": { "@id": "https://spoor.com/why-a-clear-intellectual-property-strategy-is-critical-to-securing-venture-capital-funding/#breadcrumb" }, "inLanguage": "zh-Hans", "potentialAction": [ { "@type": "ReadAction", "target": [ "https://spoor.com/why-a-clear-intellectual-property-strategy-is-critical-to-securing-venture-capital-funding/" ] } ] }, { "@type": "ImageObject", "inLanguage": "zh-Hans", "@id": "https://spoor.com/why-a-clear-intellectual-property-strategy-is-critical-to-securing-venture-capital-funding/#primaryimage", "url": "https://spoor.com/wp-content/uploads/2021/01/IP-Valuations_IP-Audit-and-Due-Diligence.jpg", "contentUrl": "https://spoor.com/wp-content/uploads/2021/01/IP-Valuations_IP-Audit-and-Due-Diligence.jpg", "width": 1400, "height": 250, "caption": "Cropped shot of business people working with contract. Close-up partial view of professional business colleagues working with papers in office. Paperwork concept" }, { "@type": "BreadcrumbList", "@id": "https://spoor.com/why-a-clear-intellectual-property-strategy-is-critical-to-securing-venture-capital-funding/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://spoor.com/" }, { "@type": "ListItem", "position": 2, "name": "Why a clear Intellectual Property strategy is critical to securing venture capital funding" } ] }, { "@type": "WebSite", "@id": "https://spoor.com/#website", "url": "https://spoor.com/", "name": "Spoor & Fisher", "description": "", "publisher": { "@id": "https://spoor.com/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://spoor.com/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "zh-Hans" }, { "@type": "Organization", "@id": "https://spoor.com/#organization", "name": "Spoor & Fisher", "url": "https://spoor.com/", "logo": { "@type": "ImageObject", "inLanguage": "zh-Hans", "@id": "https://spoor.com/#/schema/logo/image/", "url": "https://spoor.com/wp-content/uploads/2022/08/200210-SP-Logo_RGB-01-screen-scaled.jpg", "contentUrl": "https://spoor.com/wp-content/uploads/2022/08/200210-SP-Logo_RGB-01-screen-scaled.jpg", "width": 2560, "height": 813, "caption": "Spoor & Fisher" }, "image": { "@id": "https://spoor.com/#/schema/logo/image/" }, "sameAs": [ "https://www.facebook.com/spoorfisher/", "https://x.com/spoorfisher" ] }, { "@type": "Person", "@id": "https://spoor.com/#/schema/person/b862b15400af579440c268b6e9ad367a", "name": "Sumeet", "image": { "@type": "ImageObject", "inLanguage": "zh-Hans", "@id": "https://secure.gravatar.com/avatar/eb6b48092143cab16546cbe2b3ded9b003633f8b8473b8ca4b20ce18e25807e6?s=96&d=mm&r=g", "url": "https://secure.gravatar.com/avatar/eb6b48092143cab16546cbe2b3ded9b003633f8b8473b8ca4b20ce18e25807e6?s=96&d=mm&r=g", "contentUrl": "https://secure.gravatar.com/avatar/eb6b48092143cab16546cbe2b3ded9b003633f8b8473b8ca4b20ce18e25807e6?s=96&d=mm&r=g", "caption": "Sumeet" } } ] } ``` [家](https://spoor.com) › [知识中心](https://spoor.com/knowledge-centre/) › [最新消息和见解/](https://spoor.com/zh/knowledge-centre/latest-news-and-insights/) › 为什么清晰的知识产权战略对于获得风险投资资金至关重要 # 为什么清晰的知识产权战略对于获得风险投资资金至关重要 苏梅特 - 19 8 月 2021 知识产权 (IP) 本身并不是目的。没有人需要知识产权来制造、营销或销售产品或服务，事实上，许多企业以价格、服务和质量为基础在市场上进行竞争，而从未注册或执行任何知识产权。话虽如此，即使在创业初期，拥有知识产权组合也可以获得显着的好处。难怪风险投资家 (VC) 不仅会寻求了解您的企业拥有哪些知识产权，还会了解您是否知道如何使用它。管理良好的知识产权组合可能会为您的商业案例增加价值，并增加您获得风险投资资金的前景。 要了解 IP 的重要性以及它如何使您的业务受益，您必须首先了解这些不容置疑的事实： 复制不一定是非法的，但侵犯他人的知识产权或与他人进行非法竞争是非法的。此外，您不能拥有“一项技术”，但可以拥有与该技术相关的知识产权。这些知识产权的所有者有权阻止他人执行与该技术相关的某些行为。 不同的商业机制和策略更适合不同类型的知识产权。 ** 合法和非法复制 ** 在复制方面，合法和非法竞争之间存在细微差别。 首先，南非版权法规定了“逆向工程”例外或免于侵犯版权，如果： (i) 艺术作品的 3D 文章已经向公众开放； (ii) 物品主要具有实用目的； (iii) 物品是通过工业过程制造的。竞争对手不会通过对该物品进行测量并制作自己的相同 3D 物品以供使用或销售而侵犯该物品的版权。 因此，例如，如果您销售一个巧妙的小部件或软件实现的订阅服务，一旦进入市场就可以轻松进行逆向工程或独立重新开发，则可能无法阻止竞争对手制造和销售相同的小部件或提供不同商标下的相同服务。在这些情况下，如果您率先上市，您可能会受益于注册专利或设计保护。您还应该使用独特的商标来营销和分销您的产品。该商标成为您的品牌承诺，它提供了一种在情感和功能层面上与客户直接沟通的方式。虽然它可能只有一两个词，但您的商标会在您的客户心目中为您的产品创造一种期望，所有竞争都将与之进行比较。 **将商业机制与 IP 组合相匹配** 在投资您的业务之前，风险投资家会希望看到您的 IP 组合支持您的商业战略。例如： - 如果您打算以被动许可人的身份发家致富，您必须拥有可保护的利益。如果被许可人在没有许可的情况下合法有权复制您的产品，那么您就没有可许可的主题。如果许可是您的策略，那么您必须拥有在没有许可的情况下会被侵权的知识产权。 - 可以根据版权和专有技术授予许可，但这些形式的 IP 不会阻止独立重新开发，因此不久之后，被许可人可能会调查独立重新开发其需要的源代码、材料或信息的替代方案，而不是支付许可费以使用您的许可。如果版权作品和专有技术没有由许可人不断发展，它们通常对被许可人仅作为“辅助”有用——它们将使他能够更快、更便宜地进入市场——但不会提供很长时间- 期限许可安全。 - 如果您的企业提供服务，那么您的扩张计划可能涉及特许经营。您的商标是否如此广为人知，您的业务是否如此吸引人，以至于加盟商会想用它们来吸引贸易？您的业务流程是否如此进化、记录和可重复，以至于您可以教其他人做同样的事情？ - 如果您销售商品（如玩具、食品或运动器材），您的商标可能是您最大的资产。有特色吗？您的商业计划是否将投资分配到品牌建设上？ - 如果您的业务是为持续的许可版税许可软件，您确定您在开发中使用的开源代码不会强迫您发布修改后的代码吗？ 尽管知识产权 (IPR) 的价值难以量化，但 [学习](https://documents.epo.org/projects/babylon/eponet.nsf/0/7120D0280636B3E6C1258673004A8698/%24File/ipr_performance_study_executive_summary_en.pdf) 欧洲专利局最近公布的数据表明，知识产权所有权与经济绩效之间存在正相关关系，知识产权所有者的人均收入比非所有者高 55%。分析进一步表明，拥有知识产权的中小企业的人均收入比根本不拥有知识产权的中小企业高 68%，拥有专利、注册设计或商标的中小企业比其他公司更有可能实现营业额的高增长。随后几年。 如果使用和管理得当，IP 组合对于创造或提升竞争优势无疑是有价值的。 VC 不会被您的 IP 组合的规模所迷惑——他们会希望确保您知道如何正确使用它。与大多数其他事情不同：它是“如何”，而不是“多少”。 阅读更多关于 [专利标识和虚拟专利标识](https://spoor.com/patent-marking-and-virtual-patent-marking/) *本文首次发表于 Ventureburn。*