--- title: "Zimbabwe: A trade mark judgment" description: "IP judgments in Zimbabwe are rare. So the recent Supreme Court decision of Cairns Foods Limited vs Netrade Marketing (Pvt) Ltd is worth discussing." image: https://spoor.com/wp-content/uploads/2022/06/Zimbabwe.jpg canonical: https://spoor.com/zimbabwe-a-trade-mark-judgment/ url: https://spoor.getmd.ai/zimbabwe-a-trade-mark-judgment/.md last_converted: 2026-07-28T00:10:20.652Z --- ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://spoor.com/zimbabwe-a-trade-mark-judgment/#article", "isPartOf": { "@id": "https://spoor.com/zimbabwe-a-trade-mark-judgment/" }, "author": { "name": "Spoor & Fisher", "@id": "https://spoor.com/#/schema/person/7dad7b9bcdd00617832fbe66d90d9c29" }, "headline": "Zimbabwe: A trade mark judgment", "datePublished": "2022-06-07T14:00:47+00:00", "dateModified": "2022-09-27T12:48:42+00:00", "mainEntityOfPage": { "@id": "https://spoor.com/zimbabwe-a-trade-mark-judgment/" }, "wordCount": 321, "commentCount": 0, "publisher": { "@id": "https://spoor.com/#organization" }, "image": { "@id": "https://spoor.com/zimbabwe-a-trade-mark-judgment/#primaryimage" }, "thumbnailUrl": "https://spoor.com/wp-content/uploads/2022/06/Zimbabwe.jpg", "keywords": [ "Trade Marks" ], "articleSection": [ "News Article" ], "inLanguage": "en-ZA", "potentialAction": [ { "@type": "CommentAction", "name": "Comment", "target": [ "https://spoor.com/zimbabwe-a-trade-mark-judgment/#respond" ] } ] }, { "@type": "WebPage", "@id": "https://spoor.com/zimbabwe-a-trade-mark-judgment/", "url": "https://spoor.com/zimbabwe-a-trade-mark-judgment/", "name": "Zimbabwe: A trade mark judgment - Spoor & Fisher", "isPartOf": { "@id": "https://spoor.com/#website" }, "primaryImageOfPage": { "@id": "https://spoor.com/zimbabwe-a-trade-mark-judgment/#primaryimage" }, "image": { "@id": "https://spoor.com/zimbabwe-a-trade-mark-judgment/#primaryimage" }, "thumbnailUrl": "https://spoor.com/wp-content/uploads/2022/06/Zimbabwe.jpg", "datePublished": "2022-06-07T14:00:47+00:00", "dateModified": "2022-09-27T12:48:42+00:00", "description": "IP judgments in Zimbabwe are rare. 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So the recent Supreme Court decision of *[Cairns](https://cairnsfoods.co.zw/) Foods Limited v Netrade Marketing (Pvt) Ltd* is worth discussing. **The facts**. Both companies sell jam. Cairn Foods has a registration in class 29 for a mark comprising the word Sun and a device of various fruits, whereas Netrade has a later registration in class 29 for the mark Royal Sun. When Netrade used an unregistered logo featuring various fruits and the term Mixed Fruit Jam, Cairn Foods sued for trade mark infringement and passing off. There was proof of actual confusion. **The first court** held the marks were not confusingly similar – inexplicably it said that the Cairn Foods’ registration was simply a device (seemingly ignoring the word ‘*sun’*). The plaintiff appealed. ***The appeal court*** looked to South African law for guidance and cited a number of cases that deal with issues such as the need to consider notional use, the notional consumer, and the general impression of marks.Unsurprisingly the court overruled the earlier court’s decision that the plaintiff’s mark did not comprise the word Sun, describing it as ‘*so grossly unreasonable in its defiance of logic as to attract interference on appeal.’* **The approach** should not be to conduct a ‘*forensic audit of the two marks.. the law does not require the court to closely peer at the mark and the offending mark to find similarities and differences.’* The correct test ‘*is an assessment of the impact which the respondent’s mark would have on the average consumer ...deception or confusion is a matter of first impression not an outcome of study.* Read more about [Trade Marks in Africa – The big picture.](https://spoor.com/trade-marks-in-africa-3/) **The result.** There was both infringement and passing off. The court granted an injunction.There is nothing ground-breaking here, but it is a welcome addition to African IP jurisprudence! [Contact us](mailto:info@spoor.co.uk) for further information.